D&AD Faber Film book covers

The brief was to design a set of print on demand (POD) book covers for faber film. I used AV symbols to catagorise the different titles. E.g the film history titles would be catagorised by the re-wind button and the screenplay titles would be catagorised by the play button.

Tesco Value re-brand

A self initiated project to re-brand and re-package tesco value. The concept i went for was to show exactly how much more you get for your money with the brand. I used coloured bands to reperesent the food inside. The oversized percentages are there to grab the attention of money savvy shoppers.

My work is an original and conceptual approach of the process of creation. It enabled me to elaborate a new frame of work all the while distant, ironic and concrete based on unique concept models. LESS IS MORE

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